"Design is the calm between complexity and clarity."

Lead product designer crafting bold, usable experiences.

I lead cross-functional teams to build products that feel inevitable: crisp strategy, scalable systems, and human-centered execution. My work spans fintech, health, and SaaS platforms with measurable outcomes.

Focus Product strategy, systems, growth

Location Istanbul and Remote

Recent work

Selected case studies with measurable outcomes and design leadership. Protected case studies require access.

EV Charging / 2025

NEOS EV charging platform

Defined trust-first architecture for drivers and station owners.
Validated vehicle-first onboarding across five platforms.
Resolved 9 critical heuristic violations before usability tests.
Directional A/B results showed +20pp in initiation and confirmation.

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Retail AI / 2025

AI Shopping Assistant

Reframed in-store product research into a camera-first mobile flow.
Validated real aisle behavior with moderated field interviews in Istanbul.
Turned static AI summaries into guided conversation with suggestion chips.
Balanced freemium conversion, AI trust, and MVP delivery constraints.

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EdTech SaaS / 2024–2025

Personal Learning Plan

Designed a compliance-complete PLP across five connected company platforms.
Balanced Education Authority buy-in with teacher-first progressive disclosure.
Improved evidence logging speed by 61 percent and parent comprehension to 82 percent.
Framed trust, accessibility, and statutory delivery as one product system.

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Design system / Coming soon

Unity Design system Coming soon

Built on REM sizing and a robust token architecture, Unity centralizes every core UI property, typography, color, spacing, breakpoints and beyond, into a single source of truth that scales consistently across products and teams.
Engineered for global reach with full LTR and RTL language support, multi-brand theming, and adaptive layouts across Desktop, Mobile, Wearables, and XL environments like airport displays.
Rooted in the principle that clarity drives confidence, Unity strips away visual noise to deliver straightforward, focused digital experiences that reduce user friction and help businesses hit their goals with less effort.

Previous works

Earlier projects that shaped my approach to clarity and craft.

Corporate Defense Platform, Aselsan

Fuel Loyalty App, Go

Brand Campaign Experience, Nutella

Digital Insurance Platform, GIG Insurance

Smart Ferry Ticketing, İDO

Pet Community Platform, Anadolu Pet

Korea National Tourism Organization

AI Astrology App, Lumen

Contributed to platforms at

Selected collaborations across UX, UI, product design, and brand work.

Latest on Medium

Mar 27, 2024

How can we maintain user experience principles in industrial design on different platforms

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Sep 19, 2023

Beyond the Surface (Ch.3) A Holistic Guide to Transformative Usability Testing

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Sep 11, 2023

Beyond The Surface (Ch.2) A Holistic Guide to Transformative Usability Testing

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A bit more about me

Product enthusiast, born and raised in Urmia, and I’ve spent the past five years living in Istanbul with my wife.

I can say hello natively in five languages, which always makes it easier to connect with people and start a conversation. Learning is my biggest passion and it shapes how I spend my time. I’m also a pro podcast listener. At one point, people mostly knew me as the photographer. I love cooking, and even though I’m not great at it, I can’t stop video games.

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